![]() ![]() That way, you’ll be able to make informed marketing decisions. You’ll need to define these customer archetypes in a very detailed way. This process involves pinpointing which people work in your target markets, and which ones represent segments of your customer base. So now is the time to create your buyer personas. That’s great, but now we need to dive deeper into this market, to find out who will actually buy your product or service.
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